To create a trusted and robust food safety information platform from farm to fork on a global scale.

Our priority is to utilize blockchain technology to make food safety transparent, traceable and accountable by underwriting the risk elements involved and using a ratings system to incentivise business to increase the overall quality of the agricultural industry.

SHYNE software will empower the food industry in reducing worldwide food-borne illnesses using innovative blockchain technology.

SHYNE will trace the origins and histories of all food products, providing greater transparency and accountability along the supply chain.

The problem

The global food industry and rapid transport systems have evolved in response to growing consumer demands.

This rapid growth has generated new processing techniques, unique packaging concepts and distribution strategies that have compounded existing food safety risks.

The solution

SHYNE software incorporates blockchain technology, creating a platform that meets the needs of today.

The blockchain platform provides a transparent, accountable and secure ledger that is accessible to suppliers, receivers, customers and third party agents. It is a new way to trust the “farm to fork” supply chain.

Blockchain software

Blockchain is a chain of blocks that contains information. It is a distributed ledger that is completely open to anybody. Once data has been recorded inside a blockchain, it becomes near impossible to change.

About us

To empower the food industry using innovative decentralised blockchain software which will provide data tracking and food quality ratings.

The team

James Yau

Co-Founder, CEO

James Yau has been a specialist management consultant servicing the technology and finance industries for over 20 years in both North America and Asia. James embarked on a new path in 2009 where he established and managed the operations of over 12 farms in the Asia Pacific region. In 2013 he co-founded the retail chain, Farm Direct, to sell safe, high-quality food products in Hong Kong. This led to James' company JYCO Holding starting to develop precision farming techniques and big data for agriculture, and creating an algorithm for risk management when trading perishable agri-products. Having consulted and worked on more than 100 farms in 20 countries, James was eager to commit further to the agri-industry. In 2016, he partnered with an established Hong Kong wholesaler and entered the South China region. Today, this partnership trades over 65 million kilos of fresh fruits and vegetables annually. James is now eager to bring his extensive global farming knowledge and experience online, bridging finance and operations through reliable, real-time data, and ensuring the global farming and food industries’ viability into the future.

David Paull

Co-Founder, CMO, Creative Director

David has over 22 years of experience in Australia’s agriculture industry. His roots lie in the family business beginning as a stand in the Sydney Food Markets. The business progressed into a retail food outlet, later transitioning into food safety certification, then further expanding into international food export. In 2002, David began contracting as both a photographer and a designer to the marketing department of one of Australia's largest tourism companies. He was a significant contributor to wide-ranging campaigns promoting the Australian tourism industry on the world stage. Over the years, David has led teams responsible for rebranding, photography, and design of diverse marketing collateral, as well as above- and below-the-line marketing strategies and social media campaigns. As a father of two, David understands the importance of safe, sustainable and environmentally friendly agricultural practices. He is dedicated to reversing the negative effects that much of today’s industrial agriculture has on the environment and population, and ensuring food security for future generations.

Case studies

The cost of product recalls to food businesses

Food product recalls are a major threat to food companies. They result in disruption in operations while managing the recall, direct cost of recalling stock and the associated activities and the indirect costs caused by the knock-on effects, mainly reputational damage. This effect on consumers can result )in significant long term financial losses for a company due to loss of sales.

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The food industry's biggest threat to profitability

Food recalls are most importantly a public health issue, but they are also significant economic issues. The average cost of a recall to a food company is $10M in direct costs, in addition to brand damage and lost sales according to a joint industry study by the Food Marketing Institute and the Grocery Manufacturers Association. However the costs for larger brands may be significantly higher based on the preliminary recall costs reported by firms of some recent recalls.

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Deadly outbreak: Rockmelons contaminated with listeria claims another life in NSW

A sixth life has been claimed by contaminated rockmelon after an elderly New South Wales woman contracted listeria from the fruit and was confirmed dead today.

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JYCO Holdings